Our insights
Fact-Based Leadership & Strategy Inspired
by Research
We deliver insights distilled from real outside-in perspectives to bypass bias, reduce risk, and optimize outcomes. Melding primary, qualitative and quantitative research with AI-enhanced secondary research, deep learning, and data analytics, Market Strategy Group collaborates with senior leaders to drive growth.
Continuously engaging proprietary research evolves our own capabilities and expertise around topics and tools. We have delved deeply into technology and innovation within the context of global enterprises, middle market companies and investors.
Private Equity Investors Embrace AI
Most recently, we engaged senior leaders at US-based private equity firms in research around expectations regarding the next two years and perspectives on AI in private equity.
We learned that about three quarters of private equity leaders anticipate increased investment activity in the next 24 months and expect that will primarily focus on platforms or add-ons to platforms.
At the same time, private equity investors increasingly focus driving gains through portfolio company growth, most still see AI as tool for cutting costs. Get report here.
Facing Uncertainty? Relentlessly Create more Value for Top Customers
As volatility increased in August, we employed deep research tools to analyze the performance of winners and losers during 2007-2009 and uncovered lessons for leaders facing turbulence today.
While private equity investors increasingly focus driving gains through portfolio company growth, most still see AI as a tool for cutting costs.
The consumer playbook from 2007–2009 still applies: value wins, essentials endure and discretionary splurges suffer. But the battleground has shifted to a faster, more digital and more brand-fluid environment. It’s about delivering the right value through the right channels at the right speed. Get report here.
Rapid Change across Policy, Economy, and Technology Sets the Stage for Decisions
Looking at the broader picture, we analyzed and synthesized data from prediction markets (such as Polymarket).
We saw a complex interplay between policy shifts, economic slowdowns and AI-driven transformation. This suggests a focus on building resilience through supply chain diversification, financial flexibility, AI adoption strategies and proactive government engagement to navigate uncertainty. Get report here.
discover how our research can improve decisions and drive growth
What insights would help you and your leadership team as you guide your business and drive improved performance?
Reach out and let us know how we should focus our proprietary efforts going forward or what we can do to help you.