Why Your Global Expansion Strategy is Failing
We’ve done research across a broad spectrum of companies, and have ten answers that might help you.
Given current global economic dynamics, executive leaders get it – to find high-yield growth opportunities they should be looking beyond the confines of North America and Europe. And we are seeing this across an array of B2C and B2B industries, not just in manufacturing or CPG. Regardless of having well-developed strategies, even the most equipped companies have a hard time getting their global expansion strategies right.
Despite a concerted push for a globalized portfolio, few companies are able to build and run global organizations and operations. A smart strategy is necessary, but will be ultimately insufficient. The winners in globalization also execute better than their competitors and are able to get the most out of the international investments.