As a Market Strategy Group Associate, Sarah provides strategic analytic, research and managerial support to client work spanning a variety of industries.
Sarah has supported a number of projects at Market Strategy Group during her tenure. For a leading global professional services firm, she has provided crucial research findings on a quarterly basis to support esteemed thought leadership publications and redirected company strategies across significant topics such as artificial intelligence, cybersecurity and virtual and augmented reality. She has also assisted in developing the business plan and strategic direction for an emerging nonprofit program at a leading global safety science organization. Most recently, Sarah has provided project management and integrated marketing support at a leading global professional services firm, creating and updating content on all digital and social channels to bolster numerous strategic campaigns.
Prior to joining MSG, Sarah earned her M.Sc. in Management Studies from the Kellogg School of Management at Northwestern University and a B.A. with honors in International Studies from Elon University. While at Kellogg, Sarah discovered her passion for market research and honed her skills in deriving key insights from both qualitative and quantitative data. In addition to her studies, Sarah was a member of the Kellogg Consulting Group, during which she also developed a passion for transformative client work.