Marketing & Selling Small to Win Big

 

Global Expansion is a Question of When, Not If

Tech companies who get hyper local are winning the race to enter new markets in the push towards globalization. This means getting small in Marketing – content, language, cultural nuance and Sales – management, sales enablement and channel partners.

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No doubt you’ve seen news stories about Amazon’s acquisition of Souq and what this means for the company’s entry to the Middle East. It’s not just Amazon or other e-commerce giants making international moves, it’s smaller and nimble technology companies looking for their next sources of growth beyond North America or home country. Whether its Eventbrite, Airbnb, Netflix, Uber, Spotify, Facebook, LinkedIn or China’s Qzone, there are huge strategic bets being made that hinge on how “small” these companies can get in their Sales and Marketing efforts. We’ve seen far fewer go in with a “one-size-fits-all” strategy, and we encourage leaders to consider how to get “small.”