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Michael Allenson


Michael Allenson has been consulting with and advising Fortune 200 companies on implementation of customer intelligence programs, customer experience management programs and strategic growth initiatives for nearly 30 years.  Michael helps executives get reliable and timely customer intelligence that enables them to implement strategies and take actions that drive their business.  Michael combines robust methods for collecting, analyzing and interpreting customer data with new sources of customer information.

At MaritzCX, Michael led the Global Customer Experience (CX) Transformation Consulting team advising both B2B and B2C companies on the design and implementation, as well as maximizing results of their CX measurement and management systems. Michael co-authored the CX Evolution framework that helps companies understand key organizational priorities on their journey to customer centricity.

Clients have included companies such as Microsoft, Intel, T-Mobile, AT&T, Royal Bank of Scotland, Ford Motor, Sonic Automotive, Dell Technologies, Xerox, Avnet, US Cellular, Gordon Food Service and numerous others.

Currently, Michael is partnering with Sense360, a startup company in the digital customer journey space combining mobile-device, location based journey data with traditional measurement methods. A major outcome of this work is the development of behaviorally based consumer segmentation that accounts for key attitudes, but also allows marketers to track and optimize growth strategies in real time.  

Mr. Allenson holds an M.B.A. from the University of Chicago Booth School of Business and a B.A. from the University of Chicago in Sociology with a minor in Statistics.