Brian Harvey has been creating and directing global marketing initiatives for over 30 years. He is a data driven brand builder with deep digital marketing capabilities and a thorough understanding of the latest MarTech. He drives the development of impactful and effective marketing strategies through the use of customer data and insights and was integral in the creation of a top 50 most valuable brand in the world.
Prior to Joining Market Strategy Group, Mr. Harvey was a Managing Director for Accenture and led the Analytics, Research and Search Marketing functions for this $70+ billion global company.
Mr. Harvey has deep experience designing and executing client/customer insight programs that drive growth. He has worked closely with all marketing functions to optimize their results, especially in the promotion of content. The key to his approach is to ensure that every dollar spent on promotion produces the best possible result.
Mr. Harvey has consistently been at the leading edge of marketing innovation and he has operated at the intersection of marketing functional knowledge and technology enablement to create solutions valued by senior leadership.
Mr. Harvey holds and M.B.A from Southern Illinois University and a B.S. from Quincy University. He is a founding Board Member and Treasurer for Mentor Illinois.