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Alex Kruzel

President

With a focus on international markets since the beginning of her career, Alex Kruzel has been assisting companies and public sector organizations to develop and execute their strategies for more than 13 years. Alex has served clients across a variety of industries, including Technology, Energy, Retail, Travel, Hospitality & Leisure, Life Sciences & Healthcare, Financial & Professional Services, Not-for-Profits and the Public Sector.

She specializes in helping clients identify opportunities for sustainable growth and then implementing strategic initiatives by translating them into tactical, measurable and self-sustaining programs.

Alex is passionate about building customized strategies that test the bounds of creativity and expansion, while also withstanding the tests of pragmatism, logic and clear performance metrics. She enjoys working with clients to build data-based strategy development frameworks that think holistically about opportunity evaluation and then to use these frameworks as tools to build consensus and internal alignment. Alignment is earned, and Alex has learned it takes the right combination of expansive dialogue, transparent process and rigorous data.

Prior to joining Market Strategy Group, Alex led Global Expansion Services teams as a Manager with Deloitte Consulting. In terms of other professional qualifications, Alex is a Project Management Institute certified Project Management Professional (PMP) and holds a Supply Chain Management Certification (from Deloitte Consulting). Over her consulting career, Alex has served clients in a diverse array of emerging markets, including Mozambique, Angola, South Africa, Zambia, Zimbabwe, Liberia, Nigeria, Malawi, Tanzania, Ethiopia, Uganda, Rwanda, Ukraine, Haiti, Brazil, Dominican Republic, Mexico, Argentina, Brazil, India and Indonesia and others.

As a globally-minded thinker, Alex brings her passion to help solve the world’s most complex problems through her support of and work with the Chicago Council on Global Affairs.

Alex received her Masters degree in International Economics from the University of Chicago and her Undergraduate degree from Vanderbilt University. Prior to consulting Alex served as Peace Corps Volunteer in Mozambique supporting educational and small-business programs. Alex is passionate about facilitating global exchanges, learning foreign languages and traveling off the beaten path. 

Follow Alex on Twitter https://twitter.com/almikruz

alex.kruzel@mkt-strat.com