Revenue lift at product line intersections
A market leader in professional services had created multiple “intersection” teams – teams of senior executives representing the intersection of multiple different product lines. While part of a promising and innovative growth initiative, the intersection teams had not delivered the expected results. Facing a revenue shortfall, the firm enlisted Market Strategy Group to solve the execution problem. We mobilized and guided the teams to secure an incremental $7 M in new revenue, exceeding the target revenue lift by 40%.