Bob Yovovich

Mr. Yovovich specializes in helping companies to effectively identify and communicate with their (1) top-priority market-segments, (2) key investor audiences, and (3) other important external and internal constituencies.

Mr. Yovovich particularly focuses on working with technology companies to develop compelling thought-leadership materials and to deliver them via high-leverage communications vehicles. These materials include white papers, bylined articles, case studies, position papers, speeches and presentations, sales-support and collateral materials, IPO-related documents, and books.

His consulting clients have included Accenture, Huron Consulting Group, DiamondCluster International, B2BWorks Inc., NEC North America, Crain Communications, SBC Ameritech, and A.C. Nielsen & Co.

Previously, as an award-winning journalist, Mr. Yovovich wrote extensively about the impact of social, economic, cultural, and technological change on organizations and communities. His work has appeared in numerous newspapers, including the New York Times and Chicago Tribune, and in such business publications as CIO Magazine, INC. Magazine, Crain's Chicago Business, Advertising Age, Adweek, Marketing News, and Editor & Publisher.

Mr. Yovovich is the author of two books: New Marketing Imperatives: Innovative Strategies for Today's Marketing Challenges (Prentice Hall, 1995) and CHICAGO: The Next Frontier (Windsor Publications, 1989)

Mr. Yovovich can be reached via email: bob.yovovich@mkt-strat.com.